Ola Play was so far totally available for Ola Select customers and the policy to spread to more than 50,000 Ola Prime vehicles by March 2017.
Starting up Prime Play category for its Select customers engrossed thousands of new users for Select subscription, causing in over 300 percent development.
The enterprise says that beyond delivering a “extremely personal experience for users throughout their rides, Ola Play also permits various partners like Sony LIV, Apple Music, AIB, Audio Compass, TVF and Fynd, to form a high quality interactive experience for customers.”
“With Ola Play, our goal is to form an experience that is better than owning a car. In the ride-sharing sphere, both drivers and riders are clients and Play has solved both their requirements in an exceptional manner. The comeback from our Ola Select customers has been remarkable and a vast majority of present users demanded Prime Play rides for all their travel necessities. Though Ola Select clients will continue to be regulars of this platform, we are happy to offer Prime Play for all Ola customers as we endure to transform the ride-sharing experience in India,” said Ankit Jain, Head of Ola Play, in a declaration.
“Sony LIV recognized the changing face of flexibility, very early on. Joining with Ola to offer exciting, curated music for its Select customers was a good starting point. We have got encouraging retort from Select users so far, and are very happy about reaching out to a bigger audience base of all Ola customers, as we begin to penetrate deeper into the customer mind space, and entertain and engross them on the move with our exceptional content presents,” says Uday Sodhi, EVP and Head – Digital Business, Sony LIV.