Google has supposedly tightened policies and made new technologies in its battle to abolish “bad” and scams ads, with its blog portentous it has removed 1.6b company ads from the internet in the past twelve months.
The digital advertising company, which receives ninety percent of its revenue from advertisers has publicized in its blog that it is dynamically tackling the “bad ads” that “promote illegal products and unrealistic offers” or “trick people into sharing personal information and taint devices with harmful software.”
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Scott Spencer, director of product management for justifiable ads, stated that the company has a “strict set of policies that govern the kinds of ads we do and don’t allow on Google in order to protect people from deceptive, inappropriate, or harmful ads.
“We have a group of engineers, policy experts, product managers and others who are pursuing a daily fight against bad actors.”
Google supposedly disabled more than 5m payday loan ads following the outline of its new payday loan policy in July 2016, as well as disabled 112m ‘trick to click’ ads – ad which scares customers with system warnings – by using “beefed up” technology.
Among the results, Google also rights to have removed 68m bad ads for illegal pharmaceutical products, up from 12.5m ads removed in 2015, as well as 17m ads endorsing illegal gambling.
Spencer noted the company’s push on restricting ads that mislead the public, removing almost 80m bad ads for misleading or shocking users.
While the blog did not directly address advertising on false news websites, Spencer states that a website which deceived users and promoted bad ads could be adjourned.
Google familiarized an AdSense misrepresentative content policy in November previous year to challenge website owners using the company’s AdSense platform, which was misrepresenting themselves and misleading users with content.
The AdSense misrepresentative content policy targets faux news sites, sites attempting to get personal information and plagiarized term papers.
The blog claims Google has reviewed 550 sites since the policy was introduced, and has taken action against 340 that profaned policies, with virtually two hundred publishers being removed from its AdSense network.
“When a publisher violates our policies, we might stop showing ads on their website, or maybe terminate their account,” Spencer stated.
Google also stated that it is handling ads that self-click, promote malicious websites and “tabloid cloakers”, which try to use timely topics to fascinate consumers; however, it is not proper whether it can pull ads from websites that are not perceptibly flagged.
While Spencer stated the company has put the correct steps in place to remove ads that can “ruin the online experience,” he trusts scammers will continue to invest to trick Google systems.
“While we remove more bad ads in 2016 than ever past, the fight doesn’t end here,” he stated.