WhatsApp appears to be working on structured messages for companies and the company gazes set to test this feature in the impending months.
WhatsApp is allegedly working on carrying structured messages exactly for business users. This will allow businesses to send direct messages to above one billionWhatsApp users. This new service would go live later this year.
Twitter tipster WABetaInfo has mined into WhatsApp’s code to find out many references to structured messages for commercial and ‘enterprise’. Rendering to the user’s verdicts, these structured WhatsApp messages have numerous templates, the utmost notable one being the transformation of these messages to the user’s local language.
The tipster notes that WhatsApp could use the similar JSON files idea that Facebook uses to cope its structured messages. These enterprise allusions were found in Windows Phone, Android, and iOS versions of present app, strengthening the fact it’s being controlled upon. Moreover, the user says, similar references were found on WhatsApp Web and the desktop type also.
What this says is that WhatsApp Enterprise could launch soon, which means companies could use this feature to send messages to their besieged audiences directly through WhatsApp. These messages could attain via in-flight notifications or push notifications, and seemingly, could be disabled if the user so favors. Of course in the absenteeism of any official announcement, this is all rumor at this point.
It has said it wants to retain the service free of ads, so the anticipation from such business incorporation would be to keep things pertinent and useful. WhatsApp has even rationalized its Terms of Services to publicize that this feature would be tested with a precise audience in the impending months:
The T&C page reads “We will discover ways for you and productions to communicate with each other using app, such as through order, transaction, and appointment info, delivery and delivery notifications, product and service updates, and advertising. For example, you might receive flight status information for future travel, a receipt for somewhat you bought, or a notification when a delivery will be done. Messages you might receive containing marketing could embrace an offer for something that might concern you. We do not want you to have a spammy experience; as with all of your messages, you can manage these infrastructures, and we will honor the choices you make”.
However sending delivery status and shopping details all come in the territory of being useful, marketing messages are something that could be on the fence of being irritating ads. There’ll be more clearness on how WhatsApp Enterprise will work once the testing phase initiates.