Alphabet Inc. (GOOG) secondary Google is mostly known for its prowess in software. But it amazed observers by releasing 3 hardware products this year. The products, which are focused towards established markets like smartMobiles and evolving markets such as simulated reality, integrate software and hardware. They assist different functions in Google’s evolving business plans.
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It would look foolhardy for Google to endeavor into the smartphone industry when device sales have plateaued or are slowing down. But the Mountain View Company’s lateral entry has come at just the right time. Products from its rivals, Apple Inc. (AAPL) and Samsung Electronics Co. Ltd. (SSNLF), have grieved from problems ranging from security concerns to exploding batteries.
Google’s Pixel Mobiles offer a safe and secure alternative, especially in emergent markets like china and India. The company has not released sales numbers yet but it may be safe to assume that they are not doing too gravely.
Day Dream VR
Facebook Inc. (FB) carried virtual certainty into the spotlight with its 2-billion-dollar buying of Oculus Rift. But Google is attributed with bringing it to the masses. It fabricated a cardboard version of VR viewing headsets that price a fraction of Facebook’s Oculus Rift headsets previous year. This year, it released Daydream VR, a headset that its vice president of VR says permits “a very high quality VR” experience. But it still comes at less than $100.
Google is also making its VR headset available to a broader audience and has signed up partnerships with major media companies and the popular streaming service Netflix Inc. (NFLX) for content. At the current time, its purchase of an eye-tracking firm is an indicator of its business purposes. As VR makes its presence felt in mainstream media, customers will likely prefer to sample (and, possibly, stay) with Google’s VR experience as contrasting to investing in Facebook’s premium headsets. This could benefit the company garner a considerable market share in a market that is expected to detonate.
Google Home is a contestant to Amazon.com Inc.’s (AMZN) Echo connected speakers. The bazaar for a connected home is still nascent. But Google Home offers an opening for the Mountain View Company to provide an array of amenities from booking flights to Google Shopping. The service could also help the organization wipe up interesting and valuable data about customers habits that it could parlay into other trades for services.