Monday , September 25 2017

Short Pixel sales are yet another sign for Google’s continuing struggle with hardware products

According to analysts and retailers, Pixel sales have been lukewarm at best. The main reason being assumed is the high starting price point of Rs 57,000 for the Google Pixel

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Seems like the Pixel isn’t the cash cow like the Samsung and Apple flagship smart mobiles that came in before it. After competing for the 3rd spot behind Samsung and Apple within a month of launch, the Pixel/Pixel XL has seen actually slow sales rendering to a statement in The Economic Times.

According to analysts and retailers, Pixel sales have been lukewarm at best. The main reason being assumed is the high starting price point of Rs 57,000 for the Google Pixel. Predictors also point to the greater brand recall of Apple and Samsung in this area.

Stagnation after the primary jump in India and abroad

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According to the consignment data shared previous year, Google had accomplished to send around 33,000 Pixel devices in the starting launch period around Diwali. Post that early surge, shipments have been soaring around the 10,000 mark since, according to industry pupils. Samsung and Apple in comparison have traded lakhs of units in the same Oct-Dec 2016 period.

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It is not just the circumstance in India but is universally true of Pixel as well. According to Counterpoint Study, Google has vended around 2.5mn Pixel devices as compared to 70mn Apple iPhones and 80mn Samsung mobiles in the Oct-Dec period. This despite the statistic that Samsung faced a heavy counterattack after its Note 7 devices started the explosion and were finally taken off the market.

Google hardware not ever managing to take off

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The low sales of Google Pixel prompt one of the failed Android One project that Google had boarded upon on India. Reasonable Android handsets completed by Indian smartphone makers were supposed to get the next billion customers online. But thanks to low sales and better contribution by competition in a comparable price range, kept a spanner in the works of the Android One project.

Let to think of it, Google hasn’t truly tasted massive achievement with any of its hardware products. Except might be Chromecast. But if you see the past, Google’s hardware hasn’t been flouting any records in terms of shipments. Nexus Q, the media-streaming device, was closed soon after launch. Nexus Player was dropped the previous year. Pixel C and Chromebook Pixel, have a very forte market and don’t even trade in India. Google Glass was another product which assured the moon, but never actually saw a profitable release. Google Home, Google Wi-Fi, and Daydream VR headsets are yet to release in India and it is precipitate to speak about their sales as they have been launched just newly.

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