Hyderabad: carpooling application Ola on Monday launched its new car platform connected Ola Play in Hyderabad. As part of the Ola Play, riders can choose personalized content such as videos and music and also have control over the car. It is the fourth city after Bengaluru, Mumbai and Delhi that Ola has launched its services and wants to target the market where the average journey time is about 45 minutes.
Speaking at the launch, Ola Play Head and Senior Director Ankit Jain said: “The average time spent by the riders in a taxi in the city is about 40 minutes, and we want our riders to have a home experience for They are traveling in traffic and that is why we have organized content from top content providers like Sony LIV, AIB, Arre and Apple Music. It will be powered by the Qualcomm snapdragon processor and runners can enjoy the content of the great Screen mounted in the car.
Speaking at the launch, Ola Play Head and Senior Director Ankit Jain said: “The average time spent by riders in a taxi in the city is about 40 minutes”.
The service is currently only available to main users and is delivered at no additional cost. Moving forward the company also intends to introduce it for tenants and outstation users as well in Hyderabad.
By giving details on the Hyderabad market, Ola Marketing Communication Senior Director Anand Subramanian informed that the city has seen three times the growth in demand year after year and has about 50,000 vehicles on board.
“With lakhs of professionals looking to stay connected, premium has become the obvious choice with its Wi-Fi auto-connection. We have just extended this feature further and now providing custom music and videos on the go With Ola Play, “added Subramanian.
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In addition, he also informed that Ola also launched its bike service called Ola Bike. “The launch is still at the pilot stage and we are going to do a full launch soon,” said Subramanian