Saturday , December 3 2016

Nestle India gives its brands a new appearance: One for girl child

Nestle can modification packaging of 100 million packs out there on shelves by the end of September

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New Delhi: Nestle India, in partnership with NGO Nanhi Kali, is giving its common brands Maggi, Nescafe associated Kit Kat a brand new look as a part of an initiative to support education for girl child.

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In a trial to unfold awareness on this crucial issue of girl child education in India, Nestle can modification packaging of 100 million packs offered on shelves by the end of September, the corporate said in a statement.

Project Nanhi Kali is conjointly managed by the kc Mahindra Education Trust and also the Naandi Foundation. It’s been operating in girl child education for many years. Nestle India CMD Suresh Narayanan said: “We are ever-changing the packaging of 3 of our most painting brands to sensitise and draw attention to the crucial want for society and voters to embrace our collective responsibility in guaranteeing women are allowed, given access to and nurtured with the ability of education.”

He aforesaid further: “Girls with access to education not solely improve their own lives, however additionally bring optimistic changes to their families, communities and economies.” Mahindra cluster Chairman Anand Mahindra termed it as “path-breaking and innovative partnership”. He stated “We trust that supporting girl’s education could be a national priority and can have a comprehensive positive impact on society.”

He was optimistic that the new packaging of Maggi, Nescafe and Kitkat carrying the message to teach the lady kid will have the specified impact of serving to Nanhi Kali place 1,000,000 women in class.

As a part of that, its common instant noodles Maggi can have a modified line to “two minutes for education” from “2-minute noodles”. Likewise, its chocolate-covered wafer biscuit bar Kitkat has modified the visual of the finger snap to at least one while not the break up the road ‘No break from education’.

Its instant occasional Nescafe has modified the tagline from ‘It all starts with a Nescafe’ to ‘it all starts with education’. This has been more bolstered with a blue band that carries a lot of info on the association with URL of Nanhi Kali.

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