Sunday , February 25 2018

Microsoft’s Asia head, Foresees Great Opportunity in China for Cloud Computing

Microsoft Asian Head, talks about Cloud Computing and its role in Digital transformation. He states China as a great prospect for Cloud Computing

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Companies hoping to implement new technologies for enduring growth should embrace cloud computing, a top Microsoft official said.

Ralph Haupter, president of Microsoft Asia, told in an interview with CNBC, that the decision-makers in the region are finding ways to digitally transform their businesses to tap into new technologies like artificial intelligence, the Internet of Things, mixed reality and wearable devices.

“Cloud is the how in ‘how to do it,'” Haupter said.

In a recent study done by Microsoft, 78 percent of Asia Pacific decision-makers surveyed believed that cloud computing has the potential to transform their digital scenarios.

The outcomes of the company’s Asia Digital Transformation Study also displayed that 80 percent of the 1,494 respondents across the region saw the need for digital transformation as a long-term growth strategy but only 29 percent have comprehensive plans in place to do it.

The conclusions of the company’s Asia Digital Transformation Study also displayed 80 percent of the 1,494 respondents from the region believed in the need for digital transformation to imbibe long-term growth strategy but 29 percent have in-depth plans in place to do it.

The popularity of public cloud services in Asia Pacific is predicted to grow 17.7 percent in 2017 to $10 billion, as claimed by a study from Gartner. By 2020, total public cloud services spending in the region will rise to $15.8 billion.

Microsoft made a revolutionary change in its own business transformation from a desktop focus to giving importance on cloud and mobile, and presently it owns data centers in 13 regions across Asia Pacific to satisfy the rising demand in public cloud services in local markets.

These data centers support Microsoft’s public cloud, Azure, which grew revenue by 93 percent on-year in 2016 and witnessed compute usage more than double.

To direct the complexities of regulatory compliance and data privacy laws around the region, Microsoft also associates with other data center providers present in those local markets. The partnership of U.S.-listed 21Vianet with data centers in Beijing and Shanghai, in China is a good example.

“China obviously is a huge opportunity that’s defined by size (and) acceleration of innovation…you have, by definition, high demand and digitization,” Haupter said, in addition to many government initiatives were betting heavily on technology.

 

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