Microsoft Outshines Apple iPads and tablets built by Samsung, LG, Amazon, Acer, and Asus.
A new J.D. Power study reveals that Microsoft‘s (MSFT) Surface tablet has outshined the in the U.S customer satisfaction poll surpassing the popular Apple‘s (AAPL) iPad.
J.D. Power said on Thursday that Microsoft scored the highest satisfaction score among tablet owners of 855 (on a 1,000-point scale). The leading brand Apple came in the second position with a score of 849 followed by Samsung at 847.
The average score obtained by Microsoft was 841. And LG (836), Amazon (AMZN) (834), Acer (814) and Asus (812), were below average score according to the news released by J.D. Power. Costa Mesa, Calif.-based J.D. Power is a firm which deals with consumer insights, advisory services, and data analytics.
Jeff Conklin, vice president of service industries at J.D. Power, said in a statement that the Microsoft Surface platform has additional phenomenal features than other tablets, which fulfills the bar of customer satisfaction. These tablet devices are as capable as laptops, being simple standard tablets. This flexibility is one of the reasons for their popularity and demand. Further, Microsoft also ranked well for certain preloaded applications like internet connectivity and availability of manufacturer-supported accessories.
The company also got appreciations for three of its styling and design areas: size of the tablet, quality of materials used its design. Apple was the first to introduce the modern tablet computer market in 2010. Microsoft reinvented the whole new concept of Tablet with its launch of Surface in 2012. And Apple came up with the iPad Pro, in 2015.
Indeed, Tablet Users will always want a better service, features and newest technology, which is why they like Microsoft Surface tablets more than iPads.
This is the sixth year of the US Tablet Satisfaction Study, which studies the customer satisfaction with tablets with respect to these five factors (in order of importance): performance (28 percent); ease of operation (22 percent); features (22 percent); styling and design (17 percent); and cost (11 percent).
And the newest study(2017) study is based on the User Experience 2,238 tablet owners who used the device for less than one year.