Friday , September 21 2018

Microsoft Cloud Popularity Reason for its Rising Profits

Microsoft Chief Satya Nadella revealed how Microsoft Cloud managed to satisfy Customer and build their trust and made a profitable business for the Company.

The top four US tech giants, including Microsoft, gained huge Profits in the first three months of the year. With Microsoft gained profits up nearly 28%, Google parent Alphabet profit surging up to 28% year-on-year to $5.4bn (£4.2bn), chipmaker Intel‘s profits witnessed a growth of 45% and Amazon profits climbed more than 40%, to $724m (£560.8m). Google’s profits got a boost with its innovative advertising on mobile phones and YouTube video service

Profits at Google parent Alphabet increased 28% year-on-year to $5.4bn (£4.2bn), boosted by advertising on mobile phones and the quite popular YouTube video service. Amazon has witnessed profits for its eighth quarter in a row of profit and the reason for such a dramatic growth is due to its sales for web services and retail subscriptions, such as Amazon Prime. Its business expansion in India, Mexico and the UK has boosted its business. The reason behind Intel’s growth lies in its memory division, which recently launched a new technology, with revenue up 55%.

Microsoft solely gives credit to its Cloud Computing platform like Azure and its Office products. “Our results this quarter reflect the trust customers are placing in the Microsoft Cloud,” said Microsoft chief executive Satya Nadella.

Majority of Organisations are using Microsoft’s cloud platforms to power their digital transformation. Microsoft also made the right choice by buying social network LinkedIn for $26bn in June last year. It contributed $975m in revenue in the quarter, $25m more than analysts had predicted

Surface also added Microsoft’s earnings. Surface revenue surged to $926 million in the quarter, up 38 percent from the $672 million last year. Surface Pro 4 and Surface Book has an equal share in, and Microsoft is expected to release a new Surface all-in-one PC in an event next week which will further increase its profit.

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