Item girls and item songs craze in Telugu movies is on high rise, though not too long ago, the trade’s foremost ladies deliberated it as a taboo.
However now those producers are bombing out vast sums, heroines are supportive. For just a 4 day shoot, the payment is nearly on par with that of the movie’s heroine.
Makers say they are frequently pressurized by film distributors to embrace an item number by a well-known star in movie, to appeal more viewers. This has operated well in Bollywood also.
Based on the reliable sources, Tamannaah had charged almost Rs 75 lakh for her newest item number in Jaguar. “Usually, item songs are always striking and hype up the picture, mainly when a newcomer is main actor,” clarifies Anil Sunkara, one of the bank-rollers of Dookudu movie. He also said that the movie gets the essential publicity when they cast a main actress for the similar thing.
“Occasionally, film distributors and exhibitors pressurize us to mark a big actress for a distinct song,” he speaks. For their movie Aagadu, they had roped in Shruti Haasan contrary Mahesh Babu and for Shruti they had paid Rs 40 lakh for that song.
In Janatha Garage, Kajal Aggarwal performed an item number with Jr NTR. The filmmakers paid her virtually Rs 50 lakh for the arrival, and it became the highpoint of the movie. “I really don’t want to use the term ‘item’, so I just call it as a special song. I want to focus that it is a decent song and that is why I wished my producers to troupe a leading actress.” says Koratala Siva.
Realizing the fact that she had charged a high fee for the tune in Jaguar, Tamannaah says that item song puts glamour to the movie. The actress had previously done item numbers in Alludu Seenu and Speedunnodu. In both the movies, she charged closely Rs 1 crore rupees. “Bellamkonda Suresh had remunerated an advance of 1 crore to Tamannaah to perform opposite his son Srinivas in a movie. However the movie didn’t start as per agenda and in return, the heroine agreed to do two item songs in his son’s movies,” clarifies a representative.
It is generally the big budget movies that cast lead heroines in item songs, as the makers don’t pause to pay heavy amounts. “While the regular item girls like Mumaith Khan, Hamsa Nandini, and the similar charge amid Rs 20-30 lakh, producers are prepared to shell out Rs 50 lakh to a foremost actress for the same song,” says the representative.
Top of the chart
Tamannaah: Rs 75 lakhs for Jaguar
Kajal Aggarwal: Rs 50 lakhs for Janatha Garage
Shurti Haasan: Rs 40 lakhs for Aagadu
Anjali: Rs 45 lakhs for Sarrainodu
Tamannah: Rs 1 crore for Alludu Seenu and Speedunnodu
Parvati Melton: Rs 35 lakhs for Dookudu
Charmme: Rs 40 lakhs for Naayak
Hamsanandini : Rs 25 lakhs
Mumaith Khan: Rs 25 lakhs