iPhone has been graded as the most reputed mobile phone product in India by an investigation study made by BlueBytes in connotation with TRA Research.
Apple’s iPhone has been titled as India’s most reputed mobile phone brand, shadowed by Samsung and domestic brand Micromax.
Rendering to a report made on India’s Most Reputed Mobile Phone Brands 2017 by mass media analytics corporation BlueBytes, in connotation with business intelligence firm TRA Research, Apple’s iPhone has the maximum positive media appearances in terms of complete volume.
Samsung Mobile had a Brand Rep Score that was 67 percent poorer than iPhone; while Micromax – the only Indian brand in the topmost five – had a Brand Reputation Score of 94 percent inferior than Samsung. China’s Xiaomi and Finland’s Nokia fortified fourth and fifth position correspondingly.
Chinese brands like Lenovo, Huawei, and Motorola – now maintained by Lenovo – ranked sixth, seventh and eighth correspondingly. LG (South Korea) and Intex Technologies (India) numbered last in the list.
Absolutely, seventy two mobile phone brands were recorded from 12 different nations in the report, of which Indian origin products held 29 positions, China origin mobile phones held 15 positions, whereas USA origin brands held about eight positions.
“Reputation can be perceived as a currency that the business brand can earn through positive action, communiqué, or sometimes erode due to absence of the same. Reputation has to be reliably maintained, supervised, and boosted. In a messy space like the mobile phone industry, with varied brands attempting to arrest customer attention, clients buy and endorse on the basis of reputation, making it the most significant influencer of buying choices,” said Pooja Kaura, Chief Spokesperson for India’s Most Reputed Brands.