Smartphones have enabled with Google’s Tango are now being tested improve store navigation.
Lowe’s will be introducing AR (augmented reality) in-store navigation that helps customers to search for products in its retail stores.
In April, shoppers in two Lowe’s stores can now be able to use Google’s Tango AR app on Tango-enabled smartphones will be able to access indoor mapping where the technology is piloted in Sunnyvale, CA and Lynwood, WA. Customers without a Tango-enabled smartphone will be able to demo the app with a Lowe’s sales associate in the pilot phase.
The technology is useful and also helps shoppers get in and out of stores more quickly, but the only glitch is that the only Tango-enabled smartphone at the moment will be Lenovo Phab 2 Pro. The other Tango-enabled devices includes Asus ZenFone AR will be comming out later this year.
“Our past experiences previously, shown that customers are embracing AR/VR as part of the home improvement journey. By creating some more seamless shopping experience with augmented reality, our customers will now be able to find what they need to complete their DIY projects as quickly as possible. In addition to this frees up the time of our store associates, so that they can spend more time advising customers on home improvement project”, said Kyle Nel, executive director of Lowe’s Innovation Labs.
Tango-enabled motion tracking, depth perception guides and area learning, customers through the store with special cameras that would make sense depth in 3D space. Shopping lists will also be created in the Tango app, and the customers are directed to its location in the store with directional prompts that are overlaid onto the real-world setting. It will be familiar with Pokémon Go, it is the same concept that’s inside. Customers will be looking for tools and home improvement materials instead of catching Pikachu or Gyarados.
If it is successful, the concept will be rolled out to other of its Lowe’s stores.
“As with most Lowe’s Innovation Labs prototypes, we evaluate customer response to the app over the course of the next several months, gauging how this technology impacts the home improvement shopping experience. From there, we’ll determine what comes next based on our learnings,” Nel said.
Tango and its AR functionality are also being used by museums, such as the Detroit Institute of Arts, to teach the visitors to explain about exhibits. Williams-Sonoma Inc. has announced that from now it will be using Tango in its Pottery Barn stores to give customers a 3D view of potential decor for rooms.