Finance Minister Arun Jaitley and Minister of Electronics & IT Ravi Shankar Prasad will inaugurate the first Lucky draw of lots in Delhi.
New Delhi: Government today stated it will launch Lucky Draw awards under the Lucky Grahak Yojana and Digi-Dhan Vyapar Yojana in 100 cities over 100 days on December 25. The first draw of the Lucky Grahak Yojana to offer a cashback of Rs 1,000 to 15,000 consumers every day for the next 100 days will be launched on December 25, 2016 in New Delhi, the Niti Aayog stated in a statement.
Finance Minister Arun Jaitley and Minister of Electronics & IT Ravi Shankar Prasad will inaugurate the first draw of lots in Delhi. To create attentiveness in different parts of the country, this event would be followed in 100 different cities across country over the next 100 days until March, Niti Aayog stated.
Winners will be selected on a daily and weekly basis under the Lucky Grahak Yojana and weekly basis under the Digi-Dhan Vyapar Yojana respectively, leading up to a mega draw which is on April 14, 2017, later the scheme shall be revised for further implementation.
With the goal of confirming that easy and user-friendly methods of digital payments become a mass movement in India, the government had publicized a slew of incentives to encourage general public to move from liquid cash to a digital platform, it added.
Thus discounts will now be given for payments made on a digital platform at petrol stations, for insurance premium, tolls at national highways and for railway tickets. The announcement further stated to reduce transaction costs of digital payments several fees and charges being imposed so far by banks and on various government websites have either been reduced or done away with.
Moreover, schemes have also been launched to improve supply of cards and POS machines in rural areas. Niti Aayog, along with the National Payments Corporation of India (NPCI) as its operation partner, launched 2 major schemes – Lucky Grahak Yojana for consumers and Digi-Dhan Vyapar Yojana for merchants.
By providing monetary prizes for undertaking Digital Transactions made with Rupay cards, AEPS, UPI Apps and USSD, these schemes effort to attract general public and enable significant behavioural change among public, the NITI Aayog stated.
Niti Aayog uttered hope that large sections of the population would be able to shift from a cash based to a digital platform. In the long-term such a mass movement is anticipated to shift large sections of the consumer and producer sections which were hitherto in the informal sector to the formal fold of the economy, it noted.