Google has banned EU charges that it is molesting its position as the internet’s leading search engine to conquer rivals in a break of European law.
The retort marks the newest salvo in a long-running combat amid Google and Brussels, which could eventually result in a fine value billions.
On Thursday, the corporation delivered official responses to two protests from the European Commission. The Commission charges Google of misusing the fame of its search engine to endorse its price association shopping service, at the cost of comparable websites, as well as pushing its promotion services.
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Google claimed that the presence of shopping websites such as Amazon and eBay mean that it does not rule the realm of online shopping, saying the EU’s item “lacks indication” and that altering its price comparison structures would “limit our capability to help our users just to gratify the benefits of a small number of websites”.
It debated that it has previously made variations to AdSense, the expertise that puts Google’s search-based advertisements on other websites that should gratify the EU. The business plans to reply to a third charge, that it misuses the supremacy of its mobile operating system Android, following week.
Google has been struggling a six-year battle with Brussels above accusations of domination abuse. It had expected to reach truce years before but the condition has become progressively confrontational as Danish politician Margrethe Vestager was prepared the European Union’s competition commissioner 2 years before.
Ms. Vestager has delivered distinct “statements of objection” connected to AdSense, online shopping, and Android since the previous year. EU competition law prohibits a company that relishes domination of one market from using that to gain a benefit in another, and businesses can be penalized up to 10pc of their worldwide revenues if they are observed to be in breach. This could mean a drawback of up to $7.5bn (£6bn) in Google’s situation.
Google first reported to the shopping charge a year before but has been enforced to dispute the second refutation after the European Commission elevated fresh concerns in the months of summer.
“We endure confident that these rights lack indication and are incorrect on the facts, the rule, and the finances,” a presenter said. “The unquestionable signs of active competition in any marketplace are low prices, plentiful choices, and continuous innovation — and that’s a prodigious description of shopping on the internet these days.”
On AdSense, it said: “We changed practices the Commission takes issue with, so we hope to resolve this case quickly.”
The business has a limit of next Friday to retort to charges connected to Android. After that, the EU Commission can choose to change its objections, accept Google’s quarrel, reach a settlement or penalize the company.