Wednesday , April 25 2018

Google Product! Google calls ‘time’ on the Pixel laptop

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In a short conference with journalists at the Mobile World Congress in Barcelona today, Google’s senior vice president for hardware Rick Osterloh released a little bit of news: It seems like the Pixel laptop — Google’s premium Chromebook and the original product bearing the Pixel name — has hit the end of the line after just 2 iterations.

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The Pixel brand in these days at present being used for Google’s new line of smartphones, which have done very well in the market, although the company has had some concerns with supply and keeping up with demand, Osterloh stated.

There may be future products that use the Pixel name and concept of building Google products from the ground up, integrating Google’s software into Google’s own hardware, but he suggested that laptops are not likely to be one of those categories.

When asked if Google had strategies to produce any more Pixel laptops, Osterloh stated that the company had “no tactics to do one right now.” He added that the versions that are already out in the market have totally sold out and that there are no strategies to apply any more of those, either. Indeed, if you go to the Google Store today, you won’t treasure any Pixel laptops for sale, though there is plenty of third-party Chromebooks available at the store.

The company is not, of course, speaking about Chrome OS. “Chrome OS is a large initiative in the company,” Osterloh stated. “Google hasn’t backed away from laptops. We have the number 2 market share in the U.S. and U.K. — but we have no tactics for Google-branded laptops.”

The Pixel was always meant to be Google’s example of what a premium Chromebook could look like. They were never planned to sell in huge numbers — and some people were probably willing to drop $1,299 for a laptop that only let you run the Chrome browser when it primarily launched in 2013. Instead, the Pixel was always meant to be aspirational. It was the first Chromebook to feature a touchscreen, for example. It was also the 1st hardware device that showed that Google could build vertically integrated devices that could compete with the likes of Apple.

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