GoDaddy, the prominent U.S. website domain registration provider is in special talks to purchase peer Host Europe Group (HEG) as it wants to expand in higher-margin trades yonder the initial set-up of websites, persons close to the matter said.
Arizona-based GoDaddy GDDY 0.91%, the world’s biggest website domain registration company, has branched into web hosting websites itself for small businesses and customers.
Established in 1997, the company became famous in the United States for its occasionally outrageous TV marketing campaigns with celebrities or through the Super Bowl and other sporting occasions.
A purchase of HEG would assist GoDaddy to hasten its shift into the more lucrative web hosting business as well as widen its client base in Europe.
HEG, which aids mostly small and medium-sized industries, is one of Europe’s biggest independent web hosting companies and could be esteemed at about 1.7 billion euros ($1.8 billion), or above 12 times its estimate 2016 core pays of 140 million euros, individuals acquainted with the matter have said formerly.
In the year 2015, HEG posted like-for-like accustomed earnings before interest, taxes, devaluation, and amortization (EBITDA) of 114 million euros on sales of 280 millions.
In the year 2017, Deutsche Bank guesses GoDaddy can produce closely $1 billion in revenue from website domains, $750 million from hosting and additional $325 million from marketing applications to aid customers run companies on the sites set up over GoDaddy.
The U.S.-based business, supported by private equity firms KKR and Silver Lake, outplayed competing bids from German Internet service provider United Internet that had teamed up with secluded equity firm Warburg Pincus, and a third bid by takeover company Centerbridge, the sources supposed.
Deutsche Telekom this month pulls out from the bidding process, as did Permira, which teamed with Interoute, part-owned by saver Aleph Capital.
Cinven, GoDaddy, and KKR failed to remark. Silver Lake and HEG were not directly accessible to comment.
Banks, anticipated to embrace Barclays BCS 0.47% , Citigroup C 1.05% , Deutsche Bank DB -1.13% , Morgan Stanley MS 1.23% , and RBC RBCI 0.00% , are facing up debt backing to back a prospective deal between the two parties, adding around 1.5 billion euros, or 4.5 times pooled EBITDA, the sources told.
If a pact is struck, the backing could be hurled before the year end. A bankrolling of this size would be greeted by Europe’s very liquid leveraged loan marketplace, which has been keen for new paper and event-driven contracts as demand has far overshadowed supply so far this year.