Ford Ranger will go into China Market in 2018
Ford with the rapid increase in the Chinese market, they believe to launch Ford Ranger to stop the hunger for pickups and moving itself to capitalize on it. A year before of its U.S.-market re-launch, today the Blue Oval ha announced that Ranger midsize truck will be available and go on sale from 2018.
In a press statement said that with 14 percent growth last year China is the fourth largest truck market in the world. Dave Schoch, president of Ford Asia Pacific and CEO, Ford China has said that they see an opportunity to satisfy need in China with pickups, stylish, world class and also to be as a pioneer in this emerging segment.
There are two expected ways for growth. Firstly, the awareness of pickups as they are lacking in modern features and comfort among Chinese buyers, they not familiar with GMC Sierra Denali and F-150 King Ranch, Consumers in China are showing interest in pickups which offers SUV-level comfort and refinement while retaining the capability and versatility of the truck. Secondly, According to Ford the Chinese Government is enabling some restrictions on the use of pickup trucks in heavily populated city centers in which it increases the potential buyer pool.
Ranger is second best-selling midsize truck globally which is behind the Toyota Hilux as it the top-selling pickup in South Africa, New Zealand and Europe. . It will become the second Ford pickup offered in China, joining F-150 Raptor, which goes on sale this year.
Ford did not inform that where it is going to build its Chinese-market Ranger. Even though the low-volume Raptor will be exported from Dearborn and imported to , China, domestic production from one of its joint ventures will likely for the Ranger. Currently, it is building Ranger in Argentina, South Africa and Thailand.