Advertisers are pulling ads from Google’s YouTube in protest of Google’s treatment of extremist content.
Major advertisers like AT&T, Verizon and Johnson & Johnson are suspending their digital advertising campaigns on Google’s YouTube site after discovering their brands have been appearing alongside videos promoting terrorism and other unpleasant subjects.
The advertisers have pulled millions of dollars in business from Google’s YouTube but now the Internet giant’s pledge this week to keep aggressive and extremist content away from the ads.
Moreover, Google depends largely on automated programs to place ads in YouTube videos because the job is too much for humans to handle on their own. About 400 hours of video is now posted on YouTube each minute.
In the last week, Google promised to step up its efforts to block ads on extremist videos.
In a blog post, Google’s chief business officer, Philipp Schindler, wrote: “We know that this is unacceptable to the advertisers and agencies who put their trust in us.”
He also vowed to hire “significant numbers” of employees to review the videos and flag them as inappropriate for ads. He also added that YouTube would be able to address advertisers’ problems through Google’s recent advancements in artificial intelligence – technology parlance where the computers learn to think like humans.
“We are deeply concerned that our ads may have appeared alongside YouTube content promoting terrorism with extremist videos,” AT&T said in a statement. “Until the Internet Giant Google can confirm this won’t happen again, we are removing our ads from Google’s non-search platforms.”
Removing all the ads from Google search results, AT&T is also suspending the ads from more than two million other websites which depend on Google to deliver the ads.
Verizon also stated that it is decided to remove all the ads from YouTube to protect its website and it also investigating about the weak links among its marketing campaigns.
Now, both the companies are trying to sell more digital ads in their own networks.