Saturday , March 23 2019

A slow year for Tollywood

Tollywood will see less number of releases this year as actors are prepared to wait for as long as a year to contract right project.


There is a big change happening in Telugu cinema industry, where not so many new movies are being sprung of late, when compared to previous years, where one could see a new movie launch almost each fortnight. This year, only three movies were launched — Prabhas’ next movie with director Sujeeth, and two of Ravi Teja’s movies.

If one detects the newest releases diligently, you would realize that these movies were, however, launched long ago but are being released now. For example, Dwaraka was thought to release previous November, and so was Kittu Vunnadu Jagratha.

Singam 3, too, was planned to be a November 2016 release, but was adjourned 3 times and was lastly released previous month. Each year, about 180 pictures are being produced in Tollywood, but this year, the numbers are terrible!

Few big movies — Pawan Kalyan starrer Katamarayudu, Rajamouli’s Baahubali 2, Allu Arjun starrer Duvvada Jagannadham and Venkatesh movie Guru, will hit the screens afore May.

Sudhakar Reddy, a foremost producer and film distributor says, “Each actor is having time to start his next movie. Previously, stars would proclaim their next even as they shoot one more. Currently that trend has changed. Look at Ravi Teja — he postponed for a year to get a good story. Even Nithiin, who had tasted victory with A… Aa is taking time. Same is the case with other Tollywood stars. That is why there are not many new movie launches.”

There are about 20 to 25 actors in Tollywood, who get good openings. Previously several producers would launch beginners, but currently, with the satellite rights not being very promising as they eye only movies with big stars, even new producers are eyeing for dates from superstars.

“Several big movies bomb at the BO and film distributors sustain big losses. The producers clearly don’t want to put their budget on these movies. Occasionally, movies are finished but don’t release. They have to wait for funds and in the interim, end up paying big interests on the money lent,” speaks director B. Jaya. Jaya, who is launching new faces in Vaisakham, says that excluding for a few top producers, not several are ready to launch new faces.

Prabhas had worked for closely 3 years on Baahubali, though other actors sat idle— Jr NTR’s Janatha Garage released last September; he hangs on for 6 months for a new venture.

Ram Pothinen’s movie Hyper had released in September 2016 and he is yet to launch a new picture. Babu Bangaram movie of Venkatesh was released in August 2016 and his upcoming movie Guru will release in April. His next is not certain yet.

“Audience is now cheering innovative films. Some of the normal movies have not done well, and henceforth everybody is looking for new ideas. The prices also shoot up and producers often cannot lever it,” says Tagore Madhu, producer of the coming Mahesh Babu and A.R. Murugadoss movie. He said that separately from the big stars, not numerous actors are showing interest to do viable flicks.

“We need good scripts and inventive subjects. These are the motives that the industry is touching at a slow pace,” speaks Madhu. He says, “Since of the delay in shooting, the release dates get accustomed and at that time, some small movies can’t be released. So, they wait for long and therefore, you will see fewer releases.”

Whatsoever the reasons, in the past six to eight months, the numbers of movies that have been launched have been comparatively less as compared to previous years.


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